[Graphis Advertising Award - Platinum]
[D Show Award - Best of Print]
Gearheads have an insatiable need for speed. So, we helped NGK go all out to illustrate how their sparkplugs can make fast, even faster.
[print]
[D Show Winner - Best of Print]
Everyone loves their puffy jacket. Except athletes. The problem is puffies trap air. They get hot, you get sweaty. So Polartec went where no puffy had gone before by creating Alpha, the first-ever breathable puffy fabric. In this campaign, we literally stake our claim to new territories with the Alpha flag.
[print / digital]
[Graphis Advertising Award - Platinum]
[D Show Award - Best of Print]
Gearheads have an insatiable need for speed. So, we helped NGK go all out to illustrate how their sparkplugs can make fast, even faster.
[print]
[Cannes Finalist]
The foot-in-mouth bug has stung everyone at one time or another. These unfortunate occurrences are the inspiration for our Minute Maid Enhanced Juice campaign. By giving you essential brain nourishing nutrients like Omega-3/DHA and Yerba Mate, your boosted brain can now avoid stepping into a big pile of oops.
[television]
To launch its more substantial, more robust crossover in North America, Fiat had to address customer perceptions as a manufacturer of small, cutesy vehicles. So we went big. Unbelievably big. Welcome to Diddy’s Desert Soirée, where “big” is not a mirage, it’s the new Fiat reality.
[television]
The foot-in-mouth bug has stung everyone at one time or another. These unfortunate occurrences are the inspiration for our Minute Maid Enhanced Juice campaign. By giving you essential brain nourishing nutrients like Omega-3/DHA and Yerba Mate, your boosted brain can now avoid stepping into a big pile of oops.
[television]
[D Show Winner - Best of Print]
Everyone loves their puffy jacket. Except athletes. The problem is puffies trap air. They get hot, you get sweaty. So Polartec went where no puffy had gone before by creating Alpha, the first-ever breathable puffy fabric. In this campaign, we literally stake our claim to new territories with the Alpha flag.
[print / digital]
For far too long, outdoor enthusiasts endured overheating, saturation and chilling – captives in their own gear. So Polartec sweated the smallest of details to create the world's first truly breathable, waterproof fabric, Neoshell. Knowing this proclamation would receive strong suspicion, we assembled some of the most prominent field experts to put Polartec's claim to the test. The results exceeded expectations. Thanks to Polartec, these outdoor athletes broke free from oppressive conditions. They were liberated by Neoshell.
[b2b & consumer digital / print / social]
[D Show Winner - Best of Print]
Everyone loves their puffy jacket. Except athletes. The problem is puffies trap air. They get hot, you get sweaty. So Polartec went where no puffy had gone before by creating Alpha, the first-ever breathable puffy fabric. In this campaign, we literally stake our claim to new territories with the Alpha flag.
[print / digital]
Oranges are mad because Minute Maid Pure Squeezed tastes just like them. So we enlisted spokesperson Ty Burrell to help settle the score. Will he bear the fruits of peace, or will his efforts be a fruitless failure?
[television]
When Fiat announced the beloved Cinquecento was due for a facelift, Europeans were a bit nervous. So knew that if we were going to mess with an Italian masterpiece, we’d better get it right.
[television]
Oranges are mad because Minute Maid Pure Squeezed tastes just like them. Ty Burrell couldn't care less. He’ll soon discover that Hell hath no fury as an orange scorned when you play, When Oranges Attack!
Sympathetic to the plight of the Orange(s), we created a six-level interactive game to help our undersized antagonists. Each level is a different movie genre and has users building elaborate Rube Goldberg-like contraptions to prevent Ty from enjoying a sip of Minute Maid Pure Squeezed. Revenge never tasted so sweet.
[television, facebook game]
[Adweek, Ad of the Day - April 27, 2015]
Distracted by solving for the millennial segment, Minute Maid’s market share began slipping amongst their long-established base. We needed to get the attention of families and reclaim the brand’s position as America’s family juice brand. Our social campaign “DoinGood” celebrated parents’ efforts by exposing the overlooked ingredients that contribute to a meaningful childhood. The powerful short film series declared Minute Maid’s recognition of parental ambitions and earned this juice maker high praise from its base and the advertising community alike. But be warned, before watching, grab a box of tissues because these feels are for real.
[short film]
We wanted to demonstrate that “Put Good In. Get Good Out.” is more than just an intrinsic tagline. For parents, it’s a belief that the good you put into your child will eventually pay dividends. And by some stroke of luck, you might even witness an act of kindness with your own eyes — even with eyes barely open at the crack of dawn.
[television]
[AdAge 5 Best - June 19, 2015]
Father’s Day is the second film in the Minute Maid #Doingood series. It explores the challenges, hopes, and doubts of a single-parent father. Lawrence Sr., our proud protagonist, dearly loves his son but has never verbally expressed it. Conversely, his son, has a mutual love and respect for his father, but he too has never been forthcoming with his feelings. Thank goodness we intervened.
[short film]
[ABC News, 10 Best - Aug. 4, 2016]
The third film in the Minute Maid DoinGood series explores the relations of Olympic Swimmer, Missy Franklin, and her parents. As the 3x Olympic Gold Medalist prepares for the Rio Games, she hopes to use her Minute Maid sponsorship to shine a spotlight on her parents. She wants to let them know how much their love, sacrifice, and dedication means to her. Since her parents are aware of the existing DoinGood campaign and are super media savvy, we needed to be stealthy. So, we staged a real pre-Rio press conference with actual members of the press. What happens next is pure gold.
[short film]
"Unconditional" is a two-part installment of the DoinGood series. Both films explore the worry and doubt a mother feels about parenting but for different reasons. In Part One, the mother is an educator and reads extensively on effective parenting. Despite her best efforts, she's lost.
In Part Two, a recently widowed mother and her daughter attempt to return to normalcy. She must now extend her role from being a mother to also being a father. She too feels lost. With parental self-doubt so high, we asked these daughters how they thought their mom was doing? Their answers were considerably different. We then asked them to put their thoughts about their mom in a letter. The beautiful results are nothing short of amazing.
[short film]
[D Show Award - Innovative Marketing]
The recent frenzy that Black Friday and the holiday shopping season have produced are trampling the true meaning of the season. That was our inspiration for creating a pop-up store with a simple premise… nothing is for sale. Mall-goers are welcomed by ambassadors that lead them to private writing stations with an easy assignment: composing a heartfelt letter for a loved one. After completion, the messages are boxed and wrapped for free. A few chosen writers agree to hand-deliver their letters in person. Although the cost of these memorable gifts is nothing, the reactions from their sentiments are invaluable.
[short film]
A care package is more than a collection of goodies. It’s a reminder that someone cares enough to send their love. It is a taste of home and a remedy for homesickness — it’s hope in a box. So for our fifth Minute Maid DoinGood film, we flipped the script with Reverse Care Package. Unsuspecting parents become recipients of a special delivery. A box stuffed with tokens of appreciation from their military daughter but with one notable item — a letter from the heart. But open with caution, fragile emotions inside.
[short film]
As Roger Federer approached his milestone 30th birthday, numerous analysts questioned whether he’d ever win another major again. To quell these haters and set their narrative to bed, we went inside Fed's head. What we discovered is there is no room for doubt.
[TV, Webisodes]
A care package is more than a collection of goodies. It’s a reminder that someone cares enough to send their love. It is a taste of home and a remedy for homesickness — it’s hope in a box. For our fifth Minute Maid DoinGood film, we flipped the script with a Reverse Care Package. An unsuspecting college parent becomes the recipient of a special delivery. A box stuffed with tokens of appreciation from her daughter but with one notable item — a letter from the heart.
(Open with care, fragile emotions inside.)
[short film]
Is the glass half-full or half-empty? Well, if you're a father spending quality time with your daughter, your glass runneth over with goodness and smiles.
[television]
For Fiat, we helped a coalition of woodland creatures stage an environmentally friendly intervention. But you shouldn't take them lightly if you know what's good for you.
[television, GSTV]
For parents, “Put Good In. Get Good Out.” is more just a juice company’s tagline. It’s a belief that the good you put into your child will eventually pay dividends. And by some stroke of luck, you might even witness an act of kindness with your own eyes. Imagine that.
[TV, Webisodes]
When it comes to booking hotels, most travelers are sleepwalking. That’s why we decided to give wake-up calls to unsuspecting hotel guests who didn’t book with Expedia. Wakey, wakey; eggs and bakey with a side order of enlightenment.
[radio]
Lemonade is synonymous with the goodness of summer. So, if you’re chillin’ with a bottle of Minute Maid Lemonade, it’s impossible not to be happy, even if you’re an apex-aquatic-killing machine.
[television]
When you put good in, you get good out. But don't take our word for it. Peek inside, and you'll be into something good.
[television]
